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15Shampoos

Shampoo for coloured hair: what matters

Colouring changes not only the colour but also the hair surface: lengths become drier, more porous and lose shine faster. So a shampoo for coloured hair is not only about “not washing the colour out” — it is cleansing that doesn’t dry hair out, plus the right care afterwards.

What happens to hair after colouring

During colouring the hair surface opens so pigment can get inside. Afterwards hair loses moisture faster, looks duller and can feel rougher — especially with regular colouring or bleaching. The drier and more porous the lengths, the faster they lose colour and shine.

How to choose a shampoo

  • Coloured hair without pronounced damage, roots lose freshness quickly — Intensive Care: balanced cleansing with hyaluronic acid, a system for everyday care between colourings.
  • Dry, porous, bleached or frequently coloured hair — Reconstruction PRO: a shampoo with biotin, murumuru butter and proteins (keratin, collagen, silk) that prepares the lengths for rich care.
  • A sensitive scalp or frequent washing — the sulfate-free Soft Care with niacinamide, with a mask for the lengths.

Step by step

  1. 01First wash after colouring — as your colourist advises.
  2. 02Shampoo: a small amount on the scalp, warm water, don’t rub the lengths.
  3. 03Mask when needed: BioHydra for moisture, Lipid & Protein for dry, porous, bleached lengths (they can be alternated in different washes).
  4. 04Your system’s balsam for 2–3 minutes.
  5. 05Active Thermo Cream before blow-drying, Argan Elixir Oil after.

Common misconceptions

  • “Shampoo for coloured hair must be sulfate-free” — what matters more is balanced cleansing that doesn’t dry hair; sulfate-free suits a sensitive scalp and frequent washing.
  • “The less you wash, the longer the colour lasts” — wash as often as your scalp needs; warm water and care for the lengths matter more.
  • “After colouring, shampoo is enough” — colour and shine last longer with balsam, a mask and heat protection.

Frequently asked questions

Which shampoo should I choose for coloured hair?
For coloured hair without damage — Intensive Care; for dry, porous or bleached hair — Reconstruction PRO; for a sensitive scalp — Soft Care.
Do sulfates wash out colour?
Any washing gradually fades colour. A balanced formula with mild sulfates doesn’t dry hair out; with a sensitive scalp, choose a sulfate-free shampoo.
How often should coloured hair be washed?
As your scalp needs, in warm water, with balsam after every wash.
Which mask suits coloured hair?
Lipid & Protein Therapy for dry, porous, bleached lengths; BioHydra to support moisture. They can be alternated in different washes.

The personal match shortens the path

A few short questions — and you receive a base system, one mask and the finishing steps that suit your hair.

Start the personal care match